Deliverables

As proud sponsors of Mardi Gras, Durex invited couples from the GLBT community to be photographed, tallying the number of years they’ve been together through a custom designed Facebook App. Thousands of years were counted and displayed on huge digital screens throughout  differen event locations.  The social identiy of the brand was  reinforced in  a strong statement isupporing equality. Tagline – “love that counts”.