Durex 2019-10-25T11:54:57+00:00

Project Description

Momentum world wide

MOMENTUM

  • durex14
  • durex13
  • durex12
  • durex1

Brief

BE-design partnered with  Momentum Worldwide to design a vibrant experiential booth and Mardi Gras float for Durex.

  • Concept development

  • Design Visualisation

  • Technical Drawings

Deliverables

As proud sponsors of Mardi Gras, Durex invited couples from the GLBT community to be photographed, tallying the number of years they’ve been together through a custom designed Facebook App. Thousands of years were counted and displayed on huge digital screens throughout  differen event locations.  The social identiy of the brand was  reinforced in  a strong statement isupporing equality. Tagline – “love that counts”.

Concept Development
Design Visualisation
Technical Drawings