The concept was “Rainbow Nation” focusing on equality within South Africa, following the passing of Nelson Mandela. Great care was taken, in translating the optimistic, socially progressive evolution of the nation. The event comprised of multiple projection screens and culturally themed spaces. The spaces were divided into different zones, focussing on the inclusive, multicultural aspects of the Country along with incredible travel and culinary experiences in South Africa.
All Event Design and Styling components for the event were either created or overseen by BE-design.