Be-design was contracted by Weber Shandwick to design an experiential media event for Sanofi. The event was a multi-sensory experience that explored immunisation and pharmaceutical care for people traveling overseas.
The event took audiences on a journey into different culinary experiences that can be enjoyed internationally due to good health choices. The spaces were divided into different zones, focussing on different experiences travel destinations and the medical considerations that travel enthusiasts need to consider when planning their trips. Celebrity Chef Adam Laiw hosted the evening, showcasing the food and cooking techniques of different regions around the globe. Design features multi-sensory market stall vignettes from each international location, costumed service staff and illuminated lanterns dressing the up market warehouse space.
All Styling components for the event were overseen by BE-design.
MDRT- Million Dollar Round Table Global Conference Sydney admin