Project Description
Wollongong Central

Brief

Wollongong central shopping centre commissioned TCC in partnership with BE-design to design and produce a spectacular void decoration and centre wide decorations for the newly refurbished shopping precinct.
Creative direction
Concept design
Design visualisation
Technical design
Deliverables

The design took inspiration from native and cultural influences of Wollongong to create a stunning feature item in the main void that complemented the striking architecture of the centre. Wollongong has emerged as a bustling modern city with iconic steel manufacturing heritage. The design reflects this in its exploration of materiality reimagining traditional Christmas icons in new contemporary forms. The iIlawara flame tree is a native feature of the Wollongong area. Its brilliant red flowers have been abstracted in patterns on the display to add a contemporary twist to traditional Christmas colours and patterns.