Wollongong Central 2019-10-29T01:34:10+00:00

Project Description

Wollongong Central

  • Wollongong-2
  • Wollongong-5
  • Wollongong-6
  • Wollongong-8
  • Wollongong-7

Brief

Wollongong central shopping centre commissioned TCC in partnership with BE-design to design and produce a spectacular void decoration and centre wide decorations for the newly refurbished shopping precinct.

  • Creative direction

  • Concept design

  • Design visualisation

  • Technical design

Deliverables

The design took inspiration from native and cultural influences of Wollongong to create a stunning feature item in the main void that complemented the striking architecture of the centre. Wollongong has emerged as a bustling modern city with iconic steel manufacturing heritage.  The design reflects this in its exploration of materiality reimagining traditional Christmas icons in new contemporary forms.  The iIlawara flame tree is a native feature of the Wollongong area.  Its brilliant red flowers have been abstracted in patterns on the display to add a contemporary twist to traditional Christmas colours and patterns.

Branding
Creative Direction
Design visualisation
Technical design