Project Description

South African Tourism


I was just amazed on how you transformed the space into something more South African than South Africa! You truly brought the rainbow nation to life.


Marketing Manager –  South African Tourism


BE-design partnered with Forum Group Events to design the South African Tourism “It’s Time” campaign launch. The event targeted Media representatives focusing on the nostalgia Expats and former visitors to the country would experience when reminded about  “heading home to South Africa”.

  • Concept Design

  • Design Visualisation

  • Technical Drawings

  • Event Styling


The concept was “Rainbow Nation” focusing on equality within South Africa, following the passing of Nelson Mandela.  Great care was taken, in translating the optimistic, socially progressive evolution of the nation.  The event comprised of multiple projection screens and culturally themed spaces. The spaces were divided into different zones, focussing on the inclusive, multicultural aspects of the Country along with incredible travel and culinary experiences in South Africa.

All Event Design and Styling components for the event were either created or overseen by BE-design.

Concept Design
Design Visualisation
Technical Drawings
Event Styling