The event comprised of a Trade Exhibition and Gala Event. It was targeted at Travel agents and Media representatives with the intentio to inspire, educate and generate buzz for the new marketing campaign. The experiential series of events highlighted the magnetic atmosphere and awe inspiring experiences South Africa offers. Each location showcased the sights, sounds, smells, flavours and textures immersing attendees in the heart of South Africa.
All Event Design and Styling components for the conference and exhibition were either created or overseen by BE-design.