Project Description

South African Tourism


I felt like I was home!

Lalie Ngozi

Country Manager-South African Tourism Australia & New Zealand

  • Concept Design

  • Design Visualisation

  • Technical Drawings

  • Event Styling


Be-design partnered with Forum Group Events & Marketing to design an event for South African Tourism for their new campaign launch “Leave ordinary behind”.


The event was a multi-sensory experience that took audiences on a journey into the extraordinary unexpected experiences that South Africa has to offer.  The event was attended by Media, South African dignitaries and PR staff to educate and generate attention for the new campaign.The spaces were divided into different zones, focussing on different experiences visitors to South Africa could have. Event Organisers were so happy with the outcome the CEO of South African Tourism thanked Bernadett ‘be’ personally stating that at the event She “I felt like she was at home”

All Event Design and Styling components for the event were either created or overseen by BE-design.

Concept Design
Design Visualisation
Event Styling
Technical Drawings