Project Description

South African Tourism campaign launch, Auckland


BE-design partnered directly with South African tourism to design the  “Leave Ordinary Behind” campaign launch for the Rugby World Cup Auckland New Zealand.

  • Concept Design

  • Design Visualisation

  • Technical Drawings

  • Event Styling


The event was attended by Tourist agents and Media outlets.  It featured multiple experiential vignettes that were designed to bring South African to life through the launch of its new Marketing Campaign.

Concept design
Design visualisation
Print Materials
Event Styling