HI, I’M BE

A bit about me & my process

A BIT ABOUT ME

WHO AM I?_

AWARD WINNING DESIGNER

Hi

I'm BE, a keen scuba diver and world traveler. I thrive on making ideas come to life, and create environments, events, and interactions that foster learning and promote brand values. I started out in production design and quickly transitioned into experiential events. I am a Multi-discipline, Creative Visionary with an impressive, proven, background of leading teams to success. I have won many lucrative design pitches by designing high impact immersive design experiences.

I'm

known in the industry for my warm friendly manner, quick wit, and absolute dedication to delivering premium quality work. I love to explore the intersection of performance and design to create meaningful experiences that inspire wonder, drive brand values, and provide well-being in people’s lives. This has resulted in an impressive portfolio of high-profile designs that range from experiential marketing campaigns, corporate events, retail activations and major public works.

be thinking loop
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EXPERIENTIAL DESIGNER

  • Storyteller
  • Grit
  • Curiousity
  • Confidence
  • Empathy
  • Human-Centred
  • Experiment Driven
  • My cat thinks I'm a bit too design obsessed

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CREATIVE DIRECTOR

  • Resilient
  • Experienced
  • Focused
  • Diplomatic
  • Creative
  • Approachable
  • Empowering Mentor
  • Bilingual - Fluent in English & Sarcasm

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DESIGN ACADEMIC

  • Design Lecturer at UNI & TAFE
  • Engaging public speaker
  • Researcher
  • Masters of Design
  • I did a year of my PHD on Emotional & Experiencial design focusing on Cultural Festival design but the mortgage needed attention so its on the back burner for a while.

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SCUBA JUNKIE

  • Lover of most things aquatic
  • Manta ray obsessed
  • Irrational fear of giant squids

MY PROCESS

“DESIGN IS NOT THE NARROW APPLICATION OF FORMAL SKILLS, ITS A WAY OF THINKING”

– CHRIS PULLMAN –

MY PROCESS_

DESIGN FOR INNOVATION + -

Design Thinking is a mindset and process that unlocks innovation. It is a valuable hands-on business tool that allows for creativity to flourish. I not only use design thinking in my daily design practice, I also run workshops that guide teams to create innovative design solutions.

the double diamond approach + -

Double Diamond is the name of a design process model. The main feature of the Double Diamond is its emphasis on the “divergent” and “convergent thinking”, where first many ideas are created, before refining and narrowing down to the best idea. This is happening twice in this model—once to confirm the problem definition and once to create the solution.

using the double diamond + -

BE-design uses the Double Diamond model to understand clients and their problems and explore creative and innovative ways to solve these problems.

There are four phases to this approach:

  1. Discover customer problems
  2. Define specific customer problems
  3. Develop potential solutions to these customer problems
  4. Deliver feasible and viable solutions to these customer problems

MY STORY + -

I started out as a Production Designer, working in Theatre, Film, Television, Corporate events, Visual merchandising, Opera, and even Dance parties, transitioning over time into an experiential specialist. 

I worked my way up through the ranks, cutting my teeth as a Set Dresser, Props maker, & Event stylist until I became a Creative Director, Experiential designer, & Design Academic specialising in immersive, multisensory experiences.

01

DISCOVER

Discover is taking a deep dive into the problem we are working together to solve. This deep dive allows us to get insight into the problem.

02

DEFINE

Evaluate and synthesise the information into a problem definition. Choosing the area to focus on.

03

DEVELOP

Think up potential solutions to the problem. “Iterate, Iterate, Iterate”.

04

DELIVER

Choose the best solution and build on that. Find a solution that will work!

DESIGN THINKING_

DOUBLE DIAMOND DESIGN PROCESS
T

There has been a massive paradigm shift in the way we live and work in recent years. This has been escalated by global cultural events such as the Movement of manufacturing offshore, the Global financial crisis and now - the Global pandemic.

U

Understanding people and cultural shifts, and having wisdom, coupled with flexibility in approach is vital in navigating change. Deciding when and how to pivot and charter a new direction requires an adaptive yet structured approach. Design Thinking and the Double Diamond model are strategic approaches that allow businesses to remain abreast of the challenges our rapidly changing world throws at us.

I

Innovation, Creativity, Agility and Lean start-up practices are now highly valued skills in most industries. Design Thinking and the Double Diamond model were developed by closely observed the way designers produced commercially viable, targeted, tangible outcomes despite limited budgets, complexity and rapid change. What was once perceived as chaotic, artistic processes, was analysed and mapped. The result was a strategic methodology that helps businesses foster innovation and navigate change.

I

I not only apply Design Thinking and the Double Diamond model in my own design practice, I have also ran workshops for industry and taught it at University in an array of courses.

+ Is Human Centered

+ Allows existing problems to be viewed with fresh eyes

+ Solves problems that plague businesses or society

+ Reduces design, development and testing time

+ De-risks innovation

+ Fosters creativity and improves work culture

+ Engages all Key stakeholders

+ Improves speed-to-market and profitability

+ Promotes customer loyalty

ENGAGEMENT

Building relationships between different stakeholders

Creating the conditions that allow innovation to thrive
including culture change, skills and mindset.

LEADERSHIP

NEED HELP WITH YOUR NEXT BIG PROJECT? _

DROP ME A LINE AND SAY HELLO -

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