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sydney australia

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To design for innovative outcomes, we must underst

To design for innovative outcomes, we must understand real people, not averages. This is what user-centric design is all about.
While it is impossible to understand another's perspective 100%, we attempt to gather as much information through different research techniques, interviews, and close observation as we can.
Empathic design is less concerned with facts about the user, such as their age or location. Instead, it explores their feelings and motivations in certain situations. Asking why do they act the way they do? What drives them towards certain behaviours? Is there a reason why they moved to this space rather than that, etc.
Empathic designers attempt to put aside our own cognitive biases, cultural influences, or personal experiences, to connect more closely to the heart of a problem.
If you are looking or a designer who leads through empathy. Connect with me- Team BE!-
#designerwithheart,#empathicdesigner,#designthinking,#designergirl,#creativethinking,#experientialdesigner#empathy,#eventdesign

Where would we be without Dieter Rams. One of my f

Where would we be without Dieter Rams. One of my favorites. #designergal,#designquote,#experientialdesigner,#spatialdesign#eventdesign

Loving retro inspired dinosaurs #dinosaur #retro #

Loving retro inspired dinosaurs
#dinosaur #retro #designinspiration

So this is officially a thing :)

So this is officially a thing :)

Scuba diving this morning at bare island la perous

Scuba diving this morning at bare island la perouse @antzs18

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