Be-Design was contracted by Let’s Brand to style the interactive spaces of the Paddle Pop summer fun park at Macquarie Uni. The event was an enormous pop-up fun park packed with rides, games and dining spaces. The custom-built pop-up fun park was designed to connect families with the brand through the creation of a joyous magical experience.
Be-design designed and styled all dressing elements of the event, including the entrances, 1km external bamboo fencing, and all dining experiences within the marquees. These were multi-sensory immersive spaces that included life-sized jungle animals, jungle backdrops, vines, flowers and jungle plants, tiki bars and oversized Inka statues. Jungle soundscapes filled the spaces and the subtle fragrance of jungle aromas filled the air to create immersive fun-filled places for families to spend time together in the magical world of Paddle Pop lion.