I'm BE, a Creative Visionary, keen scuba diver and world traveller. I thrive on bringing ideas to life and guiding teams to success. I am a Multi-discipline, creative leader with an impressive, proven background of leading teams to deliver high impact immersive environments, events, and interactions that foster learning and promote brand values.

started in production design and quickly transitioned into experiential events. I am known in the industry for my warm friendly manner, quick wit, and absolute dedication to delivering premium quality work. I love to explore the intersection of performance and design to create meaningful experiences that inspire wonder, drive brand values, and provide well-being in people’s lives. This has resulted in an impressive portfolio of high-profile experiences that range from experiential marketing campaigns, corporate events, retail activations and major public works.

There has been a massive paradigm shift in the way we live and work in recent years. This has been escalated by global cultural events such as the Movement of manufacturing offshore, the Global financial crisis and now - the Global pandemic.

Understanding people and cultural shifts, and having wisdom, coupled with flexibility in approach is vital in navigating change. Deciding when and how to pivot to charter a new direction requires an adaptive yet structured approach. Design Thinking and the Double Diamond model are strategic approaches that allow businesses to remain abreast of the challenges our rapidly changing world throws at us.

Innovation, Creativity, Agility and Lean start-up practices are now highly valued skills in most industries. Design Thinking and the Double Diamond model were developed by closely observing the way designers produced commercially viable, targeted, tangible outcomes despite limited budgets, complexity and rapid change. What was once perceived as chaotic, artistic processes, were analysed and mapped. The result was a strategic methodology that helped businesses foster innovation and navigate change.

I not only apply Design Thinking and the Double Diamond model in my design practice, but I have also run workshops for industry and taught it at University in an array of courses.