A BIT ABOUT ME

WHO AM I?_

AWARD-WINNING CREATIVE + -

I’m BE, an experiential creative, educator, keen scuba diver and world traveller. I thrive on bringing ideas to life and guiding teams to success. I am a Multi-discipline, creative leader with an impressive, proven background of leading teams to deliver high impact immersive environments, events, and interactions that foster learning and promote brand values.

my story + -

I started in production design and quickly transitioned into experiential events. I am known in the industry for my warm friendly manner, quick wit, and absolute dedication to delivering premium quality work. I love to explore the intersection of performance and design to create meaningful experiences that inspire wonder, drive brand values, and provide well-being in people’s lives. This has resulted in an impressive portfolio of high-profile experiences that range from experiential marketing campaigns, corporate events, retail activations and major public works.

CREATIVE DIRECTOR
null

CREATIVE DIRECTOR

Resilient & Agile
•
15+ Years Industry Experience
•
Laser-Focused Execution
•
Immersive Concept Strategy
•
Empathetic Leadership
•
Mentorship Driven
•
Fluent in English & Sarcasm.

EXPERIENTIAL DESIGNER
null

EXPERIENTIAL DESIGNER

Visual Storyteller
•
Operational Grit
•
Endlessly Curious
•
Pitch-Winning Confidence
•
Human-Centred Design
•
My cat thinks I'm a bit too design obsessed

EDUCATOR
null

SECONDARY & TERTIARY EDUCATOR

NESA Certified / TAS & Drama
•
Master of Design (High Dist)
•
Master of Teaching (Dist)
•
Bachelor of Dramatic Arts
•
Cert IV Training & Assessment
•
Published Research Author

SCUBA JUNKIE
null

SCUBA JUNKIE

World Traveler
•
Lover of Most Things Aquatic
•
Manta Ray & Whale Shark Obsessed
•
World Traveler
•
Have Dived with Whale Sharks
•
An irrational fear of giant squids.

MY PROCESS

ENGAGEMENT

Building relationships between different stakeholders

Creating the conditions that allow innovation to thrive
including culture change, skills and mindset.

LEADERSHIP

MY PROCESS_

DESIGN FOR INNOVATION + -

Design Thinking is a mindset and process that unlocks innovation. It is a valuable hands-on business tool that allows for creativity to flourish. I not only use design thinking in my daily design practice, but I also run workshops that guide teams to create innovative design solutions.

the double diamond approach + -

Double Diamond is the name of a design process model. The main feature of the Double Diamond is its emphasis on “divergent” and “convergent thinking”. Firstly, many ideas are created, before refining and narrowing down to the best idea. This happens twice in the model—once to confirm the problem definition and once to create the solution.

using the double diamond + -

BE-design uses the Double Diamond model to understand clients and their problems by exploring creative and innovative ways to solve these problems.

There are four phases to this approach:

  1. Discover customer problems
  2. Define specific customer problems
  3. Develop potential solutions to these customer problems
  4. Deliver feasible and viable solutions to these customer problems
01

DISCOVER

Discover is taking a deep dive into the problem we are working together to solve. This deep dive allows us to get insight into the problem.

02

DEFINE

Evaluate and synthesise the information into a problem definition. Choosing the area to focus on.

03

DEVELOP

Think up potential solutions to the problem. “Iterate, Iterate, Iterate”.

04

DELIVER

Choose the best solution and build on that. Find a solution that will work!

“DESIGN IS NOT THE NARROW APPLICATION OF FORMAL SKILLS, ITS A WAY OF THINKING”

– CHRIS PULLMAN –

DESIGN THINKING_

DOUBLE DIAMOND DESIGN PROCESS
D

ESIGN THINKING: PRACTICAL SPATIAL PLANNING - In production and event design, a layout is never just an aesthetic choice—it is a core business tool. Shifting timelines, sudden changes, and strict project constraints require absolute flexibility and a highly practical approach to spatial design. Deciding when and how to scale a visual concept to secure an account requires an agile design partner who balances bold ideas with highly organised, reliable execution. I focus on keeping your project delivery smooth, stress-free, and perfectly aligned with your studio's operational timeline

T

HE DOUBLE DIAMOND PRODUCTION ROADMAP - We use the Double Diamond process to move creative ideas into predictable, build-ready event structures. By clearly mapping out the creative timeline, we help directors secure their concepts, protect project budgets, and pivot seamlessly through last-minute updates. This practical strategy underpins everything we build. I have successfully run these collaborative workshops for creative teams and delivered them across tertiary design programs.

+ Human-centred

+ Allows existing problems to be viewed with fresh eyes

+ Solves problems that plague businesses or society

+ Reduces design, development and testing time

+ De-risks innovation

+ Fosters creativity and improves work culture

+ Engages all key stakeholders

+ Improves speed-to-market and profitability

+ Promotes customer loyalty

NEED HELP WITH YOUR NEXT BIG PROJECT? _

DROP US A LINE AND SAY HELLO -

Or click on the live chat icon.

CONTACT ME_