BE-design partnered with Momentum Worldwide to design a vibrant experiential booth and Mardi Gras float for Durex.
As proud sponsors of Mardi Gras, Durex invited couples from the GLBT community to be photographed, tallying the number of years they’ve been together through a custom-designed Facebook App. Thousands of years were counted and displayed on huge digital screens throughout different event locations. The social identity of the brand was reinforced in a strong statement supporting equality. “love that counts”.