South African Tourism


Over a period of nine years, BE-design partnered with Forum Group Events & Marketing to design a huge array of experiential events for South African Tourism.  Events ranged from multiple campaign launches, pop up shows, gallery events and touring roadshows that spanned the  Australian and New Zealand capital cities.


The events were multi-sensory experiences that took audiences on a journey into the extraordinary unexpected experiences that South Africa has to offer. Each event was attended by Media, South African dignitaries and PR staff to educate and generate attention for the new campaigns.The spaces were divided into different zones, focussing on different experiences visitors to South Africa could have. Event Organisers were so happy with the outcomes these events the Country manager of South African Tourism thanked Bernadett ‘BE’ personally stating  She “I felt like she was at home”, and the spaces were “More South African than South Africa”.

All Concept Design and Styling components were created and installed personally overseen by BE-design.


work by be-design

Concept Design
creative direction
Design Visualisation
Event Styling
Technical Drawings