Wollongong Central

BRIEF

Wollongong central shopping centre commissioned TCC in partnership with BE-design to design and produce a spectacular void decoration and centre wide decorations for the newly refurbished shopping precinct.  The brief called for a reimagining of contemporary Australian Christmas design.

Deliverables

The design took inspiration from native and cultural influences of Wollongong to create a stunning feature item in the main void that complemented the striking architecture of the centre. Wollongong has emerged as a bustling modern city with iconic steel manufacturing heritage. The design reflects this in its exploration of materiality reimagining traditional Christmas icons in new contemporary forms. The iIlawara flame tree is a native feature of the Wollongong area. Its brilliant red flowers have been abstracted in patterns on the display to add a contemporary twist to traditional Christmas colours and patterns.

Work by be-design

Branding
Creative Direction
Design visualisation
Technical design

RENDER TO REALITY_